Harissons' Shopify CRO score climbed from 46.9 to 54 in the first month

Harissons has spent more than six decades building one of India's most recognized names in bags and luggage, with over 9 million products sold. A growing share of that business now runs through its direct-to-consumer Shopify store, and the team knew the storefront could convert better. What they did not have was a clear, prioritized answer to the only question that matters: what to fix first.

The challenge

"Improve the store" is not something a developer can act on. A Shopify storefront leaks conversions in places that are hard to see from the inside: a slow render on mobile, a product page missing structured data, a trust signal missing near the checkout button. Finding those issues by hand means hours of manual checks across performance, SEO, product pages, cart, and checkout, redone every time the store changes. Without a structured, repeatable audit, Harissons' conversion problems stayed invisible and unranked, and "optimize the store" never became a list anyone could execute.

What we deployed

LeoPathway deployed its CRO Agent against the Harissons storefront. Once a month it runs 70+ objective checks across performance, SEO and structured data, product-page conversion, cart and checkout, and sitewide health, scores the store from 0 to 100, and turns every issue into a developer-ready punchlist. Each item names the exact theme setting or file to change, ranked so the team knows what to tackle first. There was nothing for Harissons to learn and no engineering work on their side: the agent points at the public store, and the report arrives. The CRO deployment grew out of an existing relationship, since Harissons had already put LeoPathway's outbound lead-generation agent to work first.

The results

The first audit replaced guesswork with a ranked list: 28 issues to fix, 25 checks already passing, and a baseline score of 46.9. Harissons' team worked through the punchlist, and the next monthly audit confirmed the progress. Between the first two monthly audits, the store's CRO score rose from 46.9 to 54, a move beyond the audit's built-in 2-point noise band, so it reflects real improvement rather than measurement drift. Four more checks moved into passing, from 25 to 29, and four issues cleared, from 28 to 24. With the month-over-month trend now tracked, every change is measured instead of assumed, and the store always has a prioritized list of what to improve next.

What's next

CRO now runs on a monthly cadence, and Harissons is extending LeoPathway agents to more of its workflows. Each re-audit keeps the score moving and the punchlist current, turning conversion optimization from a one-time project into an ongoing, measured habit.